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Several characteristics of China flower cake retailing


      Since China flowers retail trade enter into 21th century, with the continuous development of society and economy, and the transform of people's consumption concept, the prospect of consumption market is becoming broader. And it has formed a large group of flowers shop in current China. The China flower shop act as an important circulation part throughout the whole flower sales system. After experiencing the development patterns of flower retailing, flower design, online flowers and China flowers delivery, at present stage, China flower retailing has 9 characteristics, as followers:
      1. Scale of operation----The developing of China flowers and cake retailing is not so long, and most proprietors treat the flowers shop as an employment channels, therefore, as a whole, China flower shop's operation scale is small, this field is on the primary market stage.
       2.Operation concept---Though the development of China flowers input on some fashion features, under the influence of traditional operation mode, on the operation concept, they still follow the traditional way. Florist publicize and disseminate information commonly by oral, most China florists are lack of  brand awareness, over 90% florists are at the stage of original capital accumulation. In recent years, Chinese florists emphasize in the strength and breadth of mass media, but their dependence of the mass media is not high for the economic reason.
     3. Talent resources----Modern China flowers cake is hovering between fashion and tradition, due to the impact of the traditional hand-workshop, about 20% China flowers have been trained in a floral Art School, most of talent florists trained in the form of mater trained an apprentice to disseminate flower arranging techniques. Obviously, under the condition of modern operation, this kind of traditional and old training methods are already fall behind. Insights attempt to identify the qualifications and other ways to solve this problem, in order to achieve florist's high start-up and rapid development.
     4.Operation projects----The coexistence of traditional projects and new projects, retailing and services, China florists have changed over from simple retailing of flowers and flower organ to flower and cake delivery, dried floral, home design, environmental design and other new areas, moreover, China Flowers design has become the most popular service project to fulfill customer's demand.    
     5.Operating revenue----Traditional operation florist which is mainly conduct retailing flowers, its profits was low, generally no more than 20-30%.Only modern florists which is mainly conduct flower delivery, home design, environment design can get quite a good income, generally their profits can reach over 30%,even 40%.However,this income is unstable and subject to festivals, geographical restrictions. It is generally believed that New Year's Day, Spring Festival, Christmas, Valentine's Day, Mother's Day, Teacher's Day is a golden period for China flowers.
6.  Technical level----The level of China flowers industries are uneven, some high level can reach the international standard, but most of them are at a low level and in urgent need of promotion.
    7 The quality of personnel----As a new area, the core of  Chinese florists is flowers arranging technology. China's labor department has just included the flower arranging technology in labor management system as a new work. but there is no definite standard of positional title, the operation of a variety of training schools is unsystematic, the florist's employees' liquidity is large.
     8.Communication activity----The communication of florist industry has been improved obviously, especially when after the Kunming World Expo flower arrangement match in 1999,insights have not only broaden their horizon but also understand the gap between domestic and international floral. Shanghai, Guangzhou, Beijing, Tianjing, Shenzhen, Changsha, Tianjin, Chongqing, and other flowers joined in this match ,improved their technology, but the communication between florists is quite few.  
9. Industrial administration----At present, China florist association and flowers arrangement association belong to different administrative departments respectively, some belong to garden department, some belong to agriculture department, and association are often unable to bind the operators, management of the entire industry have not done enough, from price to quality they even didn't have a unified standard, competition is in the blind or the disorder, which has hindered the development of the whole industry.


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